Training and Workshop

Transform Your Team with Comprehensive Digital Marketing, Artificial Intelligence and Marketing Automation Training

Purple Belt

$999

Ideal for: Businesses with 
small marketing team

Module 1: Introduction to Digital Marketing

  • Understanding Digital Marketing
  • Overview of Marketing Automation
  • Basics of SEO, SMM, SEM, SMO
  • Introduction to Email Marketing

Module 2: SEO Fundamentals

  • Introduction to Search Engines
  • Keyword Research Basics
  • On-Page SEO Basics
  • Off-Page SEO Basics
  • SEO Tools Overview

Module 3: Social Media Marketing Basics

  • Understanding Social Media Platforms
  • Creating Social Media Profiles
  • Basic Content Creation
  • Introduction to Social Media Engagement

Module 4: Email Marketing Essentials

  • Introduction to Email Marketing
  • Building Email Lists
  • Crafting Effective Emails
  • Basic Email Automation

Module 5: LinkedIn Basics for B2B

  • Setting Up LinkedIn Profiles
  • Basics of LinkedIn Networking
  • Introduction to LinkedIn Content Sharing

Module 6: Introduction to Lead Generation

  • Basics of Lead Generation
  • Identifying Target Audience
  • Lead Generation Techniques
  • Introduction to Lead Magnets
Red Belt

$1499

Ideal for: Teams familiar with
Funnel Marketing

Module 1: Advanced SEO Techniques

  • Advanced Keyword Research
  • Technical SEO
  • Content Optimization Strategies
  • Link Building Strategies
  • SEO Analytics and Reporting

Module 2: Social Media Marketing Strategies

  • Advanced Content Creation
  • Social Media Advertising Basics (Facebook, Instagram, Twitter)
  • Social Media Analytics
  • Community Management

Module 3: SEM and Paid Advertising

  • Introduction to Google Ads
  • Keyword Planning for Ads
  • Creating Effective Ad Campaigns
  • Measuring Ad Performance

Module 4: Advanced Email Marketing

  • Segmentation and Targeting
  • Personalization Techniques
  • A/B Testing
  • Advanced Email Automation

Module 5: LinkedIn Lead Generation

  • LinkedIn Sales Navigator
  • Advanced LinkedIn Networking Strategies
  • LinkedIn Content Strategy
  • LinkedIn Analytics

Module 6: Demand Generation Fundamentals

  • Understanding Demand Generation
  • Creating Buyer Personas
  • Content Marketing for Demand Generation
  • Measuring Demand Generation Success
Brown Belt

$1999

Ideal for: Teams familiar with
Fly Wheel Marketing

Module 1: Mastering SEO

  • Advanced Technical SEO
  • Content Strategy and Planning
  • Advanced Link Building Techniques
  • SEO for E-commerce
  • Local SEO Strategies

Module 2: Comprehensive Social Media Marketing

  • Social Media Campaign Planning
  • Influencer Marketing
  • Social Media Advertising (Advanced)
  • Social Media Crisis Management

Module 3: Advanced SEM and PPC

  • Advanced Google Ads Strategies
  • Bing Ads Overview
  • Retargeting and Remarketing
  • Campaign Optimization

Module 4: Mastering Email Marketing

  • Advanced List Management
  • Creating Email Funnels
  • Email Deliverability Best Practices
  • Analytics and Performance Tracking

Module 5: LinkedIn Automation

  • LinkedIn Automation Tools Overview
  • Automating Lead Generation
  • Content Automation
  • Analytics and Reporting

Module 6: Advanced Lead Generation

  • Lead Scoring and Nurturing
  • Using CRM for Lead Management
  • Multi-Channel Lead Generation Strategies
  • Lead Conversion Techniques

Module 7: Advanced Demand Generation

  • Developing a Demand Generation Strategy
  • Integrating Demand Generation with Sales
  • Advanced Content Creation
  • Demand Generation Metrics and Analytics
Black Belt

$2499

Ideal for: Businesses with marketing teams and huge revenue targets

Module 1: Expert SEO Strategies

  • International SEO
  • SEO for Large Websites
  • Mobile SEO
  • Voice Search Optimization
  • Advanced SEO Analytics

Module 2: Advanced Social Media Strategies

  • Social Media Strategy Development
  • Cross-Platform Campaigns
  • Advanced Social Media Advertising
  • Social Media ROI Analysis

Module 3: Expert SEM and Paid Advertising

  • Multi-Channel PPC Strategies
  • Advanced Analytics and Attribution
  • Budget Management and Optimization
  • Competitive Analysis

Module 4: Expert Email Marketing

  • Comprehensive Email Strategy
  • Integrating Email with Other Channels
  • Advanced Automation and AI in Email Marketing
  • Email Marketing for Customer Retention

Module 5: LinkedIn Mastery

  • LinkedIn Marketing Strategy
  • Using LinkedIn for Market Research
  • Advanced LinkedIn Analytics
  • Case Studies and Best Practices

Module 6: Expert Lead Generation

  • Advanced Lead Generation Techniques
  • Lead Generation for Complex Sales Cycles
  • AI and Automation in Lead Generation
  • Case Studies and Best Practices

Module 7: Expert Demand Generation

  • Strategic Demand Generation Planning
  • Aligning Demand Generation with Business Goals
  • Advanced Demand Generation Tactics
  • Demand Generation Success Stories
Workshop

Each belt level now includes two workshop sessions that provide hands-on, interactive learning experiences to reinforce the theoretical knowledge gained.

Elevate Your Team's Digital Mastery

Empower Your Business with Cutting-Edge Marketing Skills

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